It's Good News Week

 A current report by the NCVO (National Council for Voluntary Organisation) indicated that 41% of charities expected to improve their level of fundraising within the next few month. The main element issue is whether that activity is expected to improve revenue, or merely an attempt to keep market reveal in a reducing fundraising pool.

As force on our fundraising teams raise, and we check out become more and more superior inside our efforts to get new donors; it's easy to overlook what works well - no real matter what the route -the energy of great news.

I was advised of this fact when one of my earliest charity tasks the RSPB's Save the Albatross strategy was back the news headlines last week. Whenever we conceived the website back back in 2006, we had almost no notion of how to create an on the web strategy, and we found the website as a central bottom to guide PR activity and curiosity created through the Volvo Water Race.

Your website was launched on the trunk of a PR strategy that stressed how serious the specific situation was, and how shut the albatross was to extinction. This caused a flurry of preliminary activity, but even as we hadn't proposed a great increased exposure of information variety, traction shortly dwindled.

Nevertheless, a week ago reports of the campaign's success hit the news headlines wires and created a flurry of interest. Having not even seriously considered the charity for several years, the news headlines produced the strategy flooding back and I straight away reconnected having its aims and themes.

Inside our continuous journey to get new methods for connecting with your audience, we often spend a lot of time directing on how we're planning to reach the audience, as opposed to what we will tell them. As Julie Andrews therefore memorably sang "A spoonful of sugar assists the medicine goes down," and some targeted great media can certainly carry new living to an existing database.

As donors be much more cautious with their available revenue, it's the charities that provide the absolute most value which will do best. Among the key elements of that will probably be communicate your accomplishments in a meaningful way - small measures forward make progress true, and reveal that income isn't only disappearing right into a dark hole.